SWC Wins IMA Best in Class Design Award for Strive Logistics Website Redesign
SWC Technology Partners has been awarded Best in Class by the Interactive Media Awards™ (IMA) for redesign the Strive Logistics website.
Best in Class is the highest honor bestowed by the IMA and recognizes SWC for excellence in design, content, feature functionality and technical innovation.
“It’s an honor to win the IMA’s Best in Class award for the third time in a row since our digital division launched in 2011,” said Mark Fitzsimmons, Digital Marketing Operations Manager at SWC. “From the structure to the custom tools and portals, we worked hand-in-hand with Strive to understand their users and build a captivating, lead-generating website.” Strive’s SEO-optimized long-form parallax website engages their target audience—shippers and carriers—as they follow the natural path from learning about Strive’s solutions to becoming a partner.
SWC’s software development team worked alongside the web design and development team to build two custom portals – one for shippers and one for carriers – that were integrated into the site. The Shipper Portal connects shippers with carriers to help start, track and manage shipments. The Carrier Portal provides real-time matching, truck posting and facilitates quicker payments.
SWC also made significant enhancements to the site’s careers area to attract new talent for the Strive team. The revamped careers area provides applicants with a glimpse into the company culture of teamwork, growth and fun. SWC also implemented a new recruiting tool that has made the application process simple and more intuitive, freeing up time for the Human Resources department. As a result of the tool, Strive has seen an increase in the number of applications.